Vevo (stylized vevo) is a video hosting service owned and operated by a joint venture of Universal Music Group (UMG), Google, Sony Music Entertainment (SME) and Abu Dhabi Media. It launched on December 8, 2009. The videos on Vevo are syndicated across the web, with Google and Vevo sharing the advertising revenue.
Vevo offers music videos from two of the “big three” major record labels, UMG and SME. EMI also licensed its library for Vevo shortly before launch; it was subsequently acquired by UMG in 2012. Warner Music Group was initially reported to be considering hosting its content on the service, but formed an alliance with rival MTV Networks (now Viacom Media Networks).
The concept for Vevo was described as being a Hulu for music videos, with the goal being to attract more high-end advertisers. The site’s other revenue sources include a merchandise store and referral links to purchase viewed songs on Amazon MP3 and iTunes. UMG acquired the domain name vevo.com on 20 November 2008. SME reached a deal to add its content to the site in June 2009. The site went live on December 8, 2009, and that same month became the number one most visited music site in the US, overtaking MySpace Music.
In June 2012, Vevo launched its Certified awards, which honors artists with at least 100 million views on Vevo and its partners (including YouTube) through special features on the Vevo website.