The creators of Bitshares have created their solution to optimize asset trading. Currently, assets are traded on inefficient privatized platforms. From the perspective of Bitshares, assets should trade on one single ledger. Platforms such as Ethereum are too slow to handle extensive ICO capital fundraising, so a faster platform, such as Bitshares, is needed.
The Bitshares platform was originally designed to create digital assets that could be used to track assets such as gold and silver, but has grown into a decentralized exchange that offers users the ability to issue new assets on.